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According to David Aaker strategic alternatives should be accepted to the degree that they meet the following six criteria. This difficulty is due to the complexities inherent in the evaluation process and the lack of structured information.
Consistency in Direction 4.
Criteria for evaluating strategic alternatives. The Criteria For Evaluating Strategic Alternative Marketing Essay EXTERNAL ANALYSIS. The expansion of Google was obstructed by the government such as US and Chinese authority. Porter 5 Forces Analysis.
The bargaining power is high. The lifestyle of users on using. These are Strategic Program Evaluation SPE 17 18 and Quantitative Strategic Planning Matrix QSPM 19-21.
However SPE and QSPM do not use comprehensive environmental analysis and risk associated with a potential strategy for evaluating potential alternatives. Criteria for evaluating strategic alternative We feel that strategic alternatives must be able to create growth opportunities with high return of investment but Google being the leader in Internet and mobile search advertising the company should also consider the following criteria when evaluating strategies to achieve its goals. The major criteria for evaluating strategic alternatives include costs effects on the market share of the company impact on the brand image or company-customer relations and human resource management Brown 2003.
In fact costs of the proposed marketing strategy should be affordable for the company. According to David Aaker strategic alternatives should be accepted to the degree that they meet the following six criteria. They are responsive to the external environment.
They involve a sustainable competitive advantage. The are consistent with other strategies in the organization. What criteria can be used for judging the appropriateness of alternatives.
Criteria are given below. Cost Cost is a factor that plays an important part. Keep into consideration this parameter to run a smooth case study.
Authenticity Make sure that the whole alternative you are selecting is credible and authentic or not. Criteria Suggested by Richard Rumelt and Seymour Belt for Strategy Evaluation 1. The consistency of policy implementation of the strategy fits into the integrated pattern of.
Consistency with the Environment. Long-range planning implements the strategy that looks for. Once youve developed a comprehensive list of strategic options its time to evaluate prioritise and select the ones you want to pursue.
Evaluation is typically based on four criteria. Feasibility strategic fit interdependencies and. Financial risk and reward.
The process of analyzing and evaluating alternatives applies evaluation criteria to alternatives or options in a way that facilitates decision making. This may be a one-step or multi-step process depending on the complexity of the alternatives and the decision. The evaluation process may include refining alternatives to develop the final alternative or option.
The strategy adopted by a firm for the purpose of evaluation as to its effectiveness should be judged against the following criteria and allied aspects- 1. Realism and Practicality 3. Consistency in Direction 4.
Strategic alternatives refer to different courses of action which an organization may pursue at a point in time while strategic choice is a whole process through which a decision is taken A basic. V At this stage the large number of strategic alternatives may be narrowed down before a more detailed analysis is undertaken. Strategic alternatives may be ranked based on their relative merits and demerits.
Vi Suitability of each alternative should be tested. Abstract The evaluation of strategic alternatives is a particularly difficult task. This difficulty is due to the complexities inherent in the evaluation process and the lack of structured information.
The evaluation process must consider a multitude of relevant information from both the internal and external environments of the organization. For testing the feasibility of a strategy the strategists should examine before the selection of a strategy whether. I The availability of resources are sufficient or not.
Ii The availability of the technology is appropriate or not. Iii The availability of inputs are sufficient or not. Michael Kra ft and Sco tt Furlong analyze some of the criteria for evaluation of the public policy such as.
Eff ectiveness Effi ciency Equity and Political Feasibility. In Kosovo aft er the War ended Education has been one of the most prioritized public policy.