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Psychographic segmentation capitalizes on this by dividing customers based on psychological factors which include behaviors personalities lifestyles and beliefs. With this technique researchers form groups based on psychological traits that influence purchasing habits.
Annons Research author insights from our psychology and public health portfolios.
Psychological factors in market segmentation. Annons Research author insights from our psychology and public health portfolios. Exploring the relationship between nature and our psychological and emotional health. Psychographic Market Segmentation BRIDGE THE GAP BETWEEN PSYCHOLOGY AND DATA As customer-centricity gains traction in being essential for business growth psychographic segmentation offers marketers a window into your customers psychological makeup and shows you ways to connect motivate and deliver value in a more meaningful way.
Psychographic segmentation capitalizes on this by dividing customers based on psychological factors which include behaviors personalities lifestyles and beliefs. These factors are then analyzed to predict how you the customer will respond to focused marketing campaigns. Definition of Psychographic Segmentation Psychographic segmentation is dividing your market based upon consumer personality traits values attitudes interests and lifestyles.
Psychographic segmentation factors are slightly more difficult to identify than demographics because they are subjective. They are not data-focused and require research to uncover and understand. For example the luxury car brand may choose to.
Some of the important Psychological Factors are. The level of motivation influences the buying behavior of the consumers. It is very well explained by Maslow through his need hierarchy theory comprising of basic needs security needs social needs esteem needs and self-actualization needs.
Psychographic segmentation is a popular segmentation technique in market research and marketing. With this technique researchers form groups based on psychological traits that influence purchasing habits. Psychological traits could include things like social status personality interests opinions attitudes and more.
There are five psychographic segmentation variables for market research. Theres a strong correlation between customers personalities and their buying habits. Some of the personality filters that can be applied in this segment include.
Introvert extrovert emotional creative sociable optimistic and organized. These factors indicate the internal mental characteristic of people. The four psychographic factors of market segmentation are values beliefs attitudes and behaviours.
These four factors of Psychographic segmentation help to understand how the audience feels and behaves. There are four main customer segmentation models that should form the focus of any marketing plan. For example the four types of segmentation are Demographic Psychographic Geographic and Behavioral.
These are common examples of how businesses can segment their market by gender age lifestyle etc. The most important factor in psychological segmentation used is lifestyle. Life style that make a comprehensive view of consumer behavior and motivation lies in consumer.
Annons Research author insights from our psychology and public health portfolios. Exploring the relationship between nature and our psychological and emotional health.