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Apr
According to industry estimates the global skin whitening industry is expected to reach US312 billion by 2024. The seeds for Nikki Khannas new book Whiter.
One survey by Synovate found that 4 out of 10 women in Hong Kong Malaysia the Philippines and South Korea used a skin-whitening cream.
Skin whitening statistics asia. TOKYO – Asias 75 billion skin whitening market is under growing scrutiny after three of the biggest global companies in the cosmetics and toiletries. Asias addiction to whiter skin runs deep but the backlash has begun The multibillion-dollar skin-whitening market in China Malaysia the Philippines and South Korea is. A 2004 study by Synovate AsiaBUS found that 4 in 10 women in Taiwan Hong Kong South Korea Malaysia and the Philippines used skin lighting products in that year 2.
These products arent only for women. Men are consuming beauty products at large rates over 50. Per a recent World Health Organization report WHO half of the population in Korea Malaysia and the Philippines uses some kind of skin lightening treatment.
One survey by Synovate found that 4 out of 10 women in Hong Kong Malaysia the Philippines and South Korea used a skin-whitening cream. More than 60 global companies are competing for a share of. Japan is the largest market worldwide for Whitening Products.
Women in japan spent more on Whitening Products than any other country. In Asia pacific fair skin is associated with beauty. Middle East is also witnessing huge demand for Whitening Products Market due to traditional association of fair tones as beauty enhancement.
The rise in the standard of living economic growth and increase in. Skin-whitening creams as an easy way to improve their bodily image and as a result their self-identity and destiny. Taiwans continuation and proliferation of skin-whitening stems from a confluence of historical East Asian beauty aesthetics object symbolism influences stemming from Japanese colonial rule and a freer capitalistic economy.
In 2014 Indias skin whitening industry shocked all when it launched a product called Clean Dry that was intended to whiten a womans intimate parts. The advertisement which naturally caused a furore suggested that a woman would have a more fulfilling personal life if she chose to lighten more than just her face. The incident seemed to awaken the authorities.
Later that year the. The seeds for Nikki Khannas new book Whiter. Asian American Women on Skin Color and Colorism were planted when the UVM Sociology professor was a.
In the Asia-Pacific region considered the most lucrative market for cosmetic skin whitening products China accounts for a whopping 40 of sales in Asia while Japan and Korea account for 21 and 18 respectively according to a 2017 report by Future Market Insights although the vastly different population sizes may contribute to such figures. According to the World Health Organisation WHO 77 of women in Nigeria use skin lightening products the worlds highest percentage. A survey by Synovate found that at least every 4 in 10 women in Asian countries use skin lighteners.
In the region China and India take the lead in skin lightening consumption due to large populations and the ever growing glamour for lighter skin. Cambodia has banned the use of specific skin whitening creams that were believed to come from Vietnam. S ome countries such as Ghana and Rwanda have banned skin whitening products altogether.
Yet whitening remains popularand is big business. According to industry estimates the global skin whitening industry is expected to reach US312 billion by 2024. This statistic shows the forecasted market value of skin lightening products worldwide from 2017 to 2027.
In 2017 the global skin lightening market value amounted to about 48 billion US.